Bournvita ke Upar Ek Naya Controversy: Kya Sach Hai Aur Kya Jhooth? 

popular health drink brand, Bournvita, ek unusual image crisis se guzar raha hai. Kya sach hai aur kya jhooth? Padhiye iss article mein.

Influencer ne kiya Bournvita ko Call Out

Ek influencer Revant Himatsingka ne Bournvita ko customers ko mislead karne aur potential health risk hone ke liye call out kiya tha. Unhone apne video mein bataya tha ki Bournvita ke ingredient label mein 50 grams of sugar per 100 grams hai. Unhone kaha tha ki ingredients list misleading hai aur kuch ingredients sirf ‘other words’ for sugar hain.

Revant Himatsingka whose account @foodpharmer is suspended has been legally & digitally silenced by @BournvitaIndia JUST FOR TELLING INGREDIENTS OF BOURNVITA which is 50% "Sugar"

Let's trend #BoycottBournvita #BoycottCadbury to tell these companies they can't bully pic.twitter.com/S5kWIrNqyB

— Deepika Narayan Bhardwaj (@DeepikaBhardwaj) April 17, 2023

Himatsingka ne apna video delete kar diya hai jab unhe Mondelez se legal notice mila tha. Lekin unke video ne jo debate shuru kiya tha woh abhi bhi chal raha hai.

First, watch this video,
Sharing the full story in the thread below. pic.twitter.com/4RkbeviOMY

— RJ – Rishabh Jain (@rishsamjain) April 15, 2023

Doctors aur Nutritionists ne bhi diya Support

Kai doctors aur nutritionists ne bhi iss debate mein participate kiya hai. Unhone bataya hai ki yeh problem sirf ek brand tak simit nahi hai. ‘Hidden sugar’ ek bahut bada issue hai jise authorities ko address karna chahiye – iss case mein Food Safety and Standards Authority of India (FASAI).

Hidden sugar, salt & fat, but especially sugar is killing us! The rates of rise of #diabetesmellitus in low income families is terrifying. We need to change our #diets, #foodsystems to deliver for people’s health. Behaviour change also key, along with policy levers https://t.co/LMUYeuw3FJ

— Soumya Swaminathan (@doctorsoumya) April 16, 2023

Dr Abby Philips, ek Kerala-based Hepatologist, ne Himatsingka ka support kiya tha. Unhone bataya tha ki Bournvita products good evidence se backed nahi hain. “Cadbury’s claims misleading hain muscle and bone growth, immunity enhancement aur brain development ke upar – koi controlled studies nahi hain jo yeh dikhaye,” unhone kaha tha.

Instagram influencer, The FoodPharmer deleted his video, calling out the misleading information on Cadbury's Bounrvita product. Essentially, the product claimed improved brain activity, improved muscles, improved immune system and improved bone health.

All of these require… pic.twitter.com/PkyDRxLlg4

— TheLiverDoc (@theliverdr) April 17, 2023

If you know sugar is the new alcohol, and protein is the building block of muscle and immunity, then you'll know how you have been taken for a ride, at least now:

Bournvita
100g contain 37g of sugar (sucrose)
100g contain 7g of protein

Boost
100g contain 35g sugar of which…

— TheLiverDoc (@theliverdr) April 15, 2023

Bournvita ka Jawab

Bournvita ne social media uproar ka response diya aur kaha ki unke health benefits claims scientific studies par based hain. Unhone video ko unscientific aur distorted facts par based bataya.

“Har 20 gm serving of Bournvita mein 7.5 grams of added sugar hota hai, jo approximately one and a half teaspoons hota hai. Yeh children ke liye daily recommended intake limits of sugar se bahut kam hai,” Mondelez India ne ek statement mein kaha tha.

pic.twitter.com/XChZYKFuk3

— BournvitaIndia (@BournvitaIndia) April 9, 2023

Lekin kuch logon ne unke label ko dekh kar kaha ki unka total added sugar 73.1 g per 100 g hai, jo recommended daily limit se zyada hai.

FSSAI ka Kadam

Ashwin Bhadri, Equinox Labs ke founder aur CEO, ke opinion mein FSSAI ko iss controversy mein step in karna chahiye. Woh kehte hain ki iss controversy ko solve karne ka sabse simple tareeka yeh hai ki teen labs – ek government aur do private – se test karwaya jaye aur results dekhe jaye.

Toh kya sach hai aur kya jhooth? Kya Bournvita sach bol raha hai ya phir unke claims baseless hain? Iss controversy ka anjaam kya hoga? Yeh sab dekhna abhi baaki hai.

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