India me theatres ke liye, 4 December bada din hoga. However, theatres ke khulne ke baad, Yah pahli badi movie Tenet jo theatres me release ho rahi hai, post the COVID-induced lockdown. However, the buzz around the film is strong. Furthermore, single-screen theatres me movie dekhne ke liye audiences ko attract karne ke liye, it may not be strong enough.
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Is Tenet a Big Opportunity For Single Screens As For Multiplexes?
Christopher Nolan’s ki movie nature se cerebral hai. However, ve hamesa action aur science fiction shamil karte hai. Furthermore, yah single screens me popular hone wala nahi hai. As a result, media consulting firm Ormax Media ke CEO Shailesh Kapoor ne kaha ki unke filmo ko multiplexes se lagbhag sabhi business and around 85 percent multiplexes se milta hai. However, Jisme top six metros contributing to a big share.
“Single screens contribute up to 25-30 percent box office of big Bollywood films in the superhero (Avengers) and horror (Conjuring) genres. But more story-led films like Nolan’s have traditionally underperformed in single screens,”
Indian analysts betting big on Tenet
However, 26 August se phased manner se Tenet ne international markets me kadam rakha tha. However, lagbhag 40 international markets me iske release ke baad se Indian analysts ne india me movie ke release pe bada bet lagaya hai. Furthermore, Analyst Karan Taurani, Vice President, Elara Capital, ne kaha Tenet India me bada release hogi. Because, yah movie bollywood me Sooryavanshi and 83 jaise bade release ke liye set taiyaar karegi. However, Tenet ko aacha traction dikhai de rha hai. Because, Film ke liye advance bookings strong dikh raha hai. However, single screens won’t be benefitting much out of it, in terms of box-office numbers. Movie ke liye Advance booking 28 november se shuru hui. Furthermore, around 25,000 tickets were sold in two days.
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Better than re-runs
“Tenet as well Wonder Woman (the film is likely to be released in the second half of December) are stepping stones to reach normalcy as they are fresh content and are better than re-runs. While Tenet is a major attraction for multiplexes, even 10 percent coming from single-screen properties is a significant contribution.”
However, Film and trade business analyst, Girish Johar ne ek aur aspect bataya Tenet ko regional languages me dub kiya gaya hai (Tenet is releasing in Hindi, Tamil and Telugu). Furthermore, Unhone kaha mujhe lagata hai ki regional level par top single screens ko chalane ke liye ready hogi. However, because Tenet is definitely going to change the gear of audiences coming into cinemas.
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He said that South India is a very large market after Mumbai for big Hollywood releases. “Also, if you see the footfalls in theatres down South currently, there have been houseful shows in the Diwali period. So, I think down South will be a big contributor for Tenet.”
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