Ratnakar Upadhayay
India ke one of largest car making company hai Maruti Suzuki India. Reports Ke according car company ne online channel se sell ki more than 2 lakh cars. Moreover company ne kaha ki consumers behavior online purchasing ki side shift ho gaya hai. Because of this, company ke dealership website par traffic increase ho gaya hai. Company ne 2 years before online sales platform ko initiate kiya tha. And now online sales platform par more than 1000 dealership pure country ke market ko cover kar rahe.
“Since the introduction of this new digital channel in 2018, we have witnessed three times increase in digital enquiries and recorded sales of over 2 lakh units since April 2019. This digital channel has helped to generate over 21 lakh customer enquiries”
Maruti Suzuki India Executive Director (Marketing & Sales) Shashank Srivastava
Company Ki Online Sale Report
Company ke Executive director ke according new digital channel aane se company ne 3 times jyada digital enquiries witness kiya. Even so online channel se April 2019 tak 2 lakh units sell hui hai. And more than 21 lakh customer enquiries generate hone me help mili hai. Moreover, further Shashank Srivastava ne add kiya ki ‘Google Auto Gear Shift India 2020 Report’ ke according new car ki 95% sales digitally influence hoti hai. Previous to purchase customers cars ki full details online search kar lete hai.
Company Ki Online Channel Ki Journey
Maruti Suzuki India ne online booking ki starting 2017 me ki thi. And after that dealership ki website par customers ki traffic increase ho gayi hai. Moreover, is initiative se company ke customers enquiry 5 times increase kiya hai. Additionally company ke overall sales me 20% contribution hai. Covid-19 ke scenario me digital enquiry 33% increase kiya hai.
Other Information
Company ke Executive Director ke according costumers ka ‘near me’ Maruti Suzuki dealers search karna 2 times increase hua hai. Moreover, Shashank Srivastava ne kaha ki hyper-local platform ko create karne me big investment hua hai. Because of this costumers ko nearest dealers discover karna easy and fast ho jaiga. In addition to this, recently isse trend me rapid growth dekhne ko mila. Furthermore, company ne 2 years me apne 3,000 online touchpoints me more than 1000 dealership ko add kar liya hai.
A Business Development Manager and Internet Industry veteran with more than 7 years of experience in Sales Operations, Events & Weddings, Social Media Marketing, Business Development & Strategy.
