Ratnakar Upadhayay
U.S me Black Friday Thanksgiving holiday ke next day celebrate kiya jata hai. However, Iss din se holiday shopping season ki shuruat hoti hai. Furthermore, Shops me best Shopping deals ke sath-sath heavy discounts bhi hote hai jiska fayda har ek U.S citizen lena chahta hai. However, iss year pandemic ke karan shops Thanksgiving day tak closed the or next Friday morning hote hi open ho gaye. Additionally, Kuch shops 12.01 a.m ko hi open ho gaye toh kuch 4 a.m ko. However, Har saal average 600-700 billion dollars spent kiye jate hai Shopping me. Par is saal coronavirus pandemic ke karan logo ne online shopping par zyda focus kiya. Jiske karan overall sale 0.9% badh gai in November and December. However, iss bar online shopping has broken record. Furthermore, Online shopping 36% rise hui jabki sales at physical store 4.7% gir gaye.
Rush On Cyber Monday
However, Online shopping rush Monday ko zyda dikhai diya jise cyber monday kaha jata hai. Furthermore, Sare final numbers tally karne ke bad pata chala ki ye cyber monday sabse biggest online shopping day bana in American history. Friday se leke Christmas ke ek din pehle tak, this is the season jab nearly 25% of profit hota hai of what they earn in a year. However, Online shopping me sabse top par Amazon tha. It offered 30% off on board games or bhut se gadgets me discount bhi. Cyber monday me 12.7 billion dollars generate hue in sales according to Adobe analytics.
Curbside Pickup
However, Ab saval ye uthata hai ki, kya retailers and shippers sare online orders deliver kar paenge Christmas ke time par? According to Charlie O’Shea, a retail analyst at Moody’s- agar retailers and shippers delivery na kar paye samay par toh public ka dhyan firse shops ki taraf ja sakta hai. Iska solution hai Curbside shopping. Furthermore, Some stores like macy’s offer karti hai Curbside shopping jisme un logo ka profit hota hai jo apne gifts/products near shops se lena chahte hai taki time pe shipping ho sake. Is weekend, Thanksgiving ke bad curbside shopping 67% tak badh gai.
Small Online Businesses Profit
However, Amazon and Walmart ke alawa small online businesses ka bhi fayda hua. Furthermore, According to Adobe analysis small retailers ki sale 349% tak badh gai and one million businesses jo shopify use karte hai apni website banane k liye, sales 75% on black Friday. However, Kuch shoppers big shops chodh ke small stores par dhyan de rahe hai. Jisse small online businesses ka bhi profit ho raha hai.
According to Reverend William Graham
Sare American’s shopping karna nahi chahte. However, Kuch log believe karte hai ki black Friday is a festival of “giving.” Hame ise “Jesus friday” ke naam se bulana chahiye. Yaha par giving ka matlab hai ki apni help logo ko dena. Old ki help karna and so on. Shopping is not the right way to celebrate a festival. Bernadette Vielhaber, a technical writer in Avon, Ohio, ne kaha ki vo black Friday par small shops se books, cloths and gifts lena pasand karengi taki small businesses ka bhi profit ho. Online shopping ke karan stores ka kafi loss ho raha hai. And vo nahi chahti ki black friday street shops ke liye “black” ho. However, Unhone kaha ki ” I’m trying to be more supportive of people who are struggling to keep their business open.”
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