Ujjwal Kumar
November 2020 me sales me giraavat register karne wale top 5 category me Maruti Suzuki became the only carmaker. However, Maruti Suzuki lagataar two months me double-digit growths me sabse peeche aaya. Furthermore, November ke samay Alto and Swift maker 2.4 percent ki giravat aayi. However, Isi mahine me industry me 9 percent ki growth hui hai. Additionally, October 2020 me Maruti Suzuki ne lagbhag 166,000 units dispatched kiya. However, which was its highest-ever in a month. But in November, company ne 2019 me isi mahine me 139,133 units ke against me 135,775 units ka dispatches record kiya tha.
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The Retail Quotient Of Maruti Suzuki
However, November me wholesale (company to dealer) aaya. Furthermore, retail (dealer to consumer) volumes remain upbeat, growing by 69 percent compared to the same month last year. Retail segment me Maruti Suzuki ke market share me abhi bhi 50 percent se jada hai. However, it has remained like that, right from the start of the year. Last year November 45 percent tha. Last year’s November ke compare me 69 percent grow kiya hai.
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How Did Maruti’s Rivals Fare?
Hyundai Motor India, which, like Maruti Suzuki, is also running its plants at full capacity, November me wholesale 9 percent ki growth record ki gayi. However, Tata Motors peechle kuch mahino ke barabar november me monthly production rate ko banae rakhne me kaamyaab rahi. Furthermore, Mumbai-based company ne pichhale saal november ke compare me wholesales double kar di. Kia Motors continued its upward swing, Mahindra & Mahindra ke dvara record ki gayi 28 percent growth ke baad wholesales me 50 percent ki growth darj ki gayi.
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India’s Consumer Demand
November ki sales me Maruti Suzuki ki giraavat June ke baad pahli thi. However, Yah anuman lagaya ja sakta hai ki India ke consumer demand revival the. Furthermore, it largely depends on pent-up demand created due to the lockdown. However, Yah theory tab amplified hua tha jab Maruti’s mini segment me Alto and S-Presso shamil thi. Furthermore, November me volumes me 15 percent ki giravat darj ki gayi. Following the easing of the lockdown restrictions, buyers have preferred pocket-friendly car models such as those from the mini segment to avoid taking public transport.
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