Ratnakar Upadhayay
Amazon ne bohot jald hi apna logo change kar diya jab unhe kuch commentators ne bola ki unka logo ka recent design Adolf Hitler ke jaisa dikhta hai
January me hua launch icon depict karta hai ek strip blue tape ki amazon ke ‘smile’ logo ke upar .
Kuch observers ne kaha ki vo ek toothbrush moustache , associated with Nazi dictator hai .
Amazon ne apna logo change kar ke uska design aab folded blue tabe ke jaisa kar diya hai, customers ka feedback lekar .
Ye first time nai hai jo aise controversy raise hui hai , Myntra company ke app icon ko bhi leke bohot controversy hui thi and last me unhey apna app icon change Karna pada tha .
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Various Tweets On Twitter
Branding agency Coley Porter Bell chief executive Vicky Bullen ne apne tweet me kaha :-
“Unfortunately for Amazon, the visualisation of their parcel tape on the original logo will immediately be associated as a Hitleresque moustache, as that shape is forever embedded in our [subconscious] brains as such – not the best association for a brand that wants to create delight on the doorstep.”
Ek customer ne kaha :-
“It’s not just a ripped Scotch tape, it’s a ripped Scotch tape that has a similar shape and is right on top of a smiling mouth – Looks like a happy little cardboard Adolf to me.”
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A Business Development Manager and Internet Industry veteran with more than 7 years of experience in Sales Operations, Events & Weddings, Social Media Marketing, Business Development & Strategy.
