Ratnakar Upadhayay
Aapna startup kholna chahte hai? Business shuru karne se pehle sabse zaroori hai planning. Ye janna zaroori hai ki startups kaise kaam karte hain, uske benefits aur drawbacks. Aapko ye decide karna hoga ki aap kya sell karenge, customer base, funding, etc. Though ye process bahut tedious hai but important bhi hai. Sahi market research aur analysis as well as right business model chunna hoga. Only then aapka business ek success story banega. So, iss list me meine aapke liye kayi type ke business models ke examples diye hain jisse aap sahi model chun sake. Also, iss aapko ek clear idea ho jayega.
Subscription Business Model
Ye business model aapko brick-and-mortar as well as online businesses dono me mil jayega. Customers monthly basis par kisi product or service ke liye pay karte hain. Company aapko product ship kar sakti hai. Or aap product khareed sakte hain through their app. For example, Netflix. In addition to Netflix, Disney+, HBO Go issi model ko employ karte hain.
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Freemium Business Model
Online aur Software-as-a-Service (SaaS) businesses ka domain expand kar raha hai. Consequently, freemium business model bhi popular ho raha hai. Ye companies proprietary tools such as app or tool suite free dete hain. However, key features lock kar lete hain. Users generally inn key features ko use karna chahte hai. And thus, wo subscribe karte hain to access the key features. For example, Skype, Spotify, LinkedIn.
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Add-on Business Model
Companies such as Apple iss model ko employ karte hain. Aap koi product buy karte hain for a basic price. But ussi product ke additional features ke liye aapko additional cost bear karna hoga. For example, aap car ki accessories ke liye alag se pay karte hain. iPhone purchase karne ke baad Apple Care ke liye alag se pay karna padta hai.
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Franchise Business Model
Maybe aap iss business model se familiar hain. After all, hum sab aise businesses ko often visit karte hain. To summarise its working, franchise ek established business blueprint hai jisse buyers purchase aur reproduce karte hain. Original owner or franchiser buyer or franchisee ki help karta with financing, marketing, etc. For the same, franchisee franchiser ko profit ka ek percentage deta hai. For instance, Starbucks, Domino’s, Subway
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Advertising- Supported Business Model
Iss business model me ads major source of revenue hota hai. Ye bahut common hai in print media as well as online media. Generally, media revenue earn karti hai through ads as well as customer subscription. For example, Scoopwoop, The Indian Express
So ye the kuchh important aur common business models. Agar aap apna business shuru karne wale hain toh inhe yaad rakhe aur right business model chune.
A Business Development Manager and Internet Industry veteran with more than 7 years of experience in Sales Operations, Events & Weddings, Social Media Marketing, Business Development & Strategy.
